Helping people thrive

The Exchange Project’s Xmas Toy Sale: Christmas gifts to treasure for children from low income families

January 2019
Families on low incomes often struggle to provide essentials for their growing children, and the extra expense at Christmas-time can be difficult to manage. For 11 years, East End Community Foundation has been funding ‘The Exchange Project’ in Tower Hamlets that is run by committed volunteers.

Similar to food banks, the Exchange Project is a baby bank that gives opportunities to local families to exchange or buy essential items such as baby clothes, toys, prams, cots etc. at a very affordable price. 

"The Exchange Project has been like a second home to me. I always look forward to every Tuesday. I not only get to get to exchange my baby outfits, but I also get to meet and chat with other mums. It’s a place to share and learn too. The project has saved me from having to buy new clothes and the other members are real gems. My son is learning a lot from the toys and videos I have picked. Thanks!” (Member 34)

Every year, the Exchange hosts a Xmas Toy Sale, typically in the first or second week of December, giving parents/careers an opportunity to buy pre-loved or new toys on sale. The Xmas Toy sale has now become a very popular community event that gives local families a sense of inclusion and an opportunity to purchase a Christmas gift for their children. “A lot of young families come to the Toy sale to pick up something that their kids want but they were not able to afford on the high street” says one of the volunteers.

The Exchange project runs at a budget of £4,100 a year and along with a grant from EECF the project secured support from Clifford Chance, Hermes, Delancey, State Street, Citibank and DTCC.

By donating new or nearly new toys to EECF you can help ensure that local children receive a gift to treasure - toys are sold at a fraction of the price and all monies go directly back into the project.

If you would like to donate toys, please contact Suzannah Wade, Events Coordinator, via or phone 020 7345 4444.

If you would prefer to make a financial donation, please use the link as follows: or contact our Development Director: Stephanie Fuller,