Helping people thrive

EECF's Elders' Christmas Food Bag Appeal: Bringing festive cheer to isolated seniors in the East End

January 2019
 

EECF is committed to tackling social isolation amongst elderly local people in the East End, an area that has the highest level of elders’ isolation and deprivation in the UK.  Every year we co-ordinate a Christmas Food Bag Appeal and invite corporate volunteers to donate food and funds, bringing festive cheer to day centres and sheltered accommodations across Tower Hamlets, Hackney and Newham.

“The main aim of our Christmas food bag appeal is to bring joy and happiness to the lives of as many elderly people as we can. Delivering the bags to local seniors that are experiencing isolation brings smiles to their faces, makes them feel loved and cared for", says Suzannah Wade, Events Coordinator at EECF.
 
Each person receives a bag full of everyday food items and with more than 50% of older local people experiencing isolation and poverty, it’s a welcome treat that makes them feel special.
 
Volunteers take the time to sit down with the elders and listen to their stories, something they really appreciate. “This, we believe, is precious and for many it is as important as their food bag because many of these elderly people are lonely, either their family live far away, or are simply too vulnerable through ill health to see friends from week to week.” adds Suzanne.
 
Fourteen companies joined EECF’s Christmas Food Bag Appeal.  The key contributors included AFME; Ballymore; Canary Wharf; CBRE; Credit Suisse; Clearstream; Delancey; Fitch Ratings; Hermes; LBIA; Northern Trust; Societe Generale; State Street; and TD Securities.  
 
“Thanks to the generous donations we received and the fantastic support from all our corporate volunteers this year we were able to deliver a total of 935 food bags to local isolated elders”, says Tracey Walsh, Chief Executive at EECF.
 
If you would like to register your intent to participate in 2019 Christmas food bag appeal, please contact Suzannah Wade, Events Coordinator, via Suzannah.wade@eastendcf.org or phone 020 7345 4444.